Belva Digital, a marketing technology company based in Kenya, has expanded and enhanced its product portfolio through its participation in the Infobip Partner Connect Programme. This program has allowed Belva Digital to widen its customer network.
Client background
Belva Digital is a marketing technology company based in Nairobi, Kenya. It was founded over a decade ago and has a presence in 22 countries across East, West, and Central Africa. The company focuses on accelerating brands across Africa by providing data-driven marketing and technology solutions. Belva Digital develops digital marketing campaigns and engagement solutions to meet their customers’ communication needs. They offer plug and play or custom solutions built on top of various communication platforms. The company gathers and analyzes data to provide insights for creating successful customer engagement models and tailored strategies. Belva Digital also offers digital transformation services to help organizations adapt to the digital era.
The challenge
Belva Digital had the capability to offer multichannel solutions to its customers, including email, SMS, and WhatsApp. However, the company recognized the growing importance of providing omnichannel solutions to African businesses. Modern customers are increasingly demanding an effective omnichannel experience, which is essential for businesses to differentiate themselves from competitors. Omnichannel solutions integrate online, mobile, brick-and-mortar, and social media channels into a seamless experience. Belva Digital used multiple solution providers in the past, leading to increased complexity and costs.
The solution
Belva Digital joined Infobip’s Partner Connect Programme to expand and enhance its product portfolio. They added several of Infobip’s Communications Platform-as-a-Service (CPaaS) offerings, including email, SMS, and WhatsApp for Business API. Belva Digital also partnered with Infobip to offer Answers and Conversations Software-as-a-Service (SaaS) solutions in Africa.
The result
Through the Infobip Partner Connect Programme, Belva Digital now offers complete omnichannel solutions on one platform. This simplifies the management of channels, eliminating the complexity and cost of using multiple vendors. Belva Digital can now approach a broader network of customers and is exploring opportunities in the healthcare, banking, and public sectors with Infobip. The partnership provides Belva Digital with valuable experience, expertise, and a local presence.
Quotes
“I found Belva Digital to be extremely professional and proactive. Their attention to detail is amazing in their collaboration with us and their customers. I expect it will be onwards and upwards with Belva Digital, and they will become a well-known name in Africa soon.” – Rochelle van Rooyen, Strategic Account and Partnership Manager at Infobip
“The products that Infobip offers are unique and address current market needs. Their global reach and local market understanding give us confidence to pitch their products to our customers.” – Fred Kithinji, founder and CEO of Belva Digital