On Thursday night in Kansas City, the Chiefs field goal unit prepared for a kick attempt. Kicker Harrison Butker took his position as usual. However, just before the snap, holder Tommy Townsend rushed towards the line of scrimmage. At the same time, tight end Noah Gray and offensive lineman Wanya Morris entered from the wings. Gray received the snap, while Morris and Townsend combined their efforts to push him forward. This was a fake field goal play known as the tush push, which has gained popularity in the NFL since its introduction by the Philadelphia Eagles last season. The tush push has several names, including the Brotherly Shove, the rugby sneak, and “Organized Mass.” This season, there has been a significant increase in the number of tush pushes and overall sneaks in the NFL. The Eagles still lead in tush pushes, while teams like the Chicago Bears have also embraced the play. Not all sneaks are tush pushes, and defenses have become more prepared to stop them.