At NalaGenetics, our journey began with a strong dedication to advancing genetic testing, specifically in pharmacogenomics, which focuses on matching medications with an individual’s DNA. As we expanded, we realized that simply providing tests was not enough to make a real impact on health outcomes. To create lasting change, we needed to integrate preventive care with genetic insights into a sustainable business model.
This shift led us to restructure internally and broaden our focus beyond genetic tests. Inspired by wellness and beauty clinics’ success in offering consumer-friendly healthcare, we sought ways to make genetic testing more accessible to those paying out-of-pocket. This marked a significant moment as we evolved from a product-centric model to one that combined product and service offerings.
Looking ahead, we view insurance reimbursement as a key step for the future of genetic testing. While the U.S. took time to reach this stage, we are hopeful that other markets will follow suit, creating growth opportunities and wider adoption.
Challenges and resilience: NalaGenetics’ Startup Journey
Like many startups, we faced numerous challenges, especially due to the changing landscape brought about by COVID-19. The pandemic accelerated adoption in some areas while hindering it in others, prompting us to adapt quickly.
One significant hurdle we encountered was the prevalence of unvalidated genetic testing products on the market, offering risk predictions without actionable insights, undermining consumer trust. We chose quality over speed, ensuring our tests were scientifically sound and meaningful. While it took time to find the right fit, we remained dedicated to providing reliable and actionable results.
Throughout our journey, we learned that a service layer was crucial to help consumers understand their results and make informed health choices. This led to the establishment of NalaCare Clinic, which has become a cornerstone of our offerings. This hybrid model of product innovation and personalized service has proven highly effective in engaging consumers and providing valuable insights from genetic tests.
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Navigating the healthcare startup ecosystem: Short-term goals vs long-term vision
As a healthcare and biotech startup, we’ve navigated the balance between short-term goals and our long-term vision. While we believe genetic testing will eventually be a universal need, we’ve focused on reaching those who will benefit most from our services in the short term.
For example, a study showed that a significant number of people carry actionable genetic variants, making pharmacogenomics cost-effective at the population level. By focusing on those who need it most initially, we maximize resources while innovating for more affordable and comprehensive testing for broader use.
Adapting our approach based on a country’s ancestry and service availability ensures our solutions deliver long-term value to our business and customers.
Zurich Innovation Championship: A transformative experience
Joining the Zurich Innovation Championship (ZIC) 2024 was a turning point for NalaGenetics. ZIC, organized by Zurich Insurance Group, seeks innovative solutions from startups for pressing challenges in the insurance industry. We were honored to be selected as one of the global winners this year.
Zurich’s forward-thinking approach towards genetic testing’s potential benefits to customers and the healthcare ecosystem was inspiring. Collaborating closely with Zurich’s Malaysia business unit, we worked together to improve health outcomes, refining our approach and product offering.
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Success in the Malaysian market: The pilot
As part of ZIC’s accelerator phase, our collaboration with Zurich in Malaysia has been successful. A survey showed high willingness among Malaysian residents to participate in genetic testing and wellness programs. We launched our testing and wellness program with Zurich’s customers in Malaysia, demonstrating potential for genetic testing to enhance preventive health programs with insurance offerings.
Positive feedback from participants reinforces our belief in the program’s value, showing the connection between health and financial wellbeing.
Insurance agent feedback: A new perspective on customer care
Feedback from agents involved in our wellness program emphasized the importance of caring for individuals’ health beyond selling products. Aligning with Zurich’s commitment to innovation and customer-centric solutions, we aim to help people take proactive steps towards improving their health in a supportive manner.
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