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Customer engagement is vital to fully understand how brands can maximise their reach and convert customers into avid supporters of their product or service offerings. To create truly lasting impressions, especially within an increasingly competitive landscape, brands need to hone and optimise their physical and digital customer experience strategy to meet their customers’ evolving needs.

To adapt to the constantly changing customer behaviour and ensure healthy growth and ROI, the savviest brands are working to build a connection and ensure high retention with their most valuable customer segments. To do this, businesses need to understand their customers through insights that span all touchpoints. All key activities aim to focus on two critical imperatives: reducing friction and fostering customer loyalty.

Supporting brand journey of building customer relationships that last a lifetime

Apart from reducing acquisition costs, customers who stay with a business for a longer period of time tend to generate 50% higher revenue than other customers due to their increased willingness to spend and pay a premium.

To make a lasting impact, brands should craft curated, personalised, and memorable experiences that reshape customer perspectives. Using technology, companies can also reshape strategy and capture data that would bolster confidence in their future decisions and pivots, if necessary.

With this ethos in mind, CleverTap developed an all-in-one customer engagement platform that helps brands personalise and optimise all consumer touch points to improve user engagement, retention, and lifetime value. At its core, CleverTap’s solution is built to address the needs of retention and growth teams, with audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

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Unifying interactions between people, processes, and technology, CleverTap is built to convert everyday customers into customers for life with in-moment experiences designed and optimised for scale in real-time. It enables brands to create truly cross-channel experiences, transcending boundaries between channels, journeys, and outcomes.

The platform is powered by TesseractDB, the world’s first purpose-built database for customer engagement, offering speed and economies of scale. Their mission is to be the ultimate growth partner, providing businesses with the insights they need to truly understand their customers and deliver.

CleverTap is trusted by 2000 customers, including Air Asia, Carousell, Globe Telecom, MAYA, Blue Bird Group, Burger King, M1, GCash, TouchnGo, Boost, and PLDT, among others.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, and CDPQ, the company is headquartered in San Francisco, California, and has a presence in, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, Ho Chi Minh, and Jakarta.

Endless possibilities await you with CleverTap as your growth partner

CleverTap sees potential growth within the Asian market, specifically in the Southeast Asian region. Currently, its biggest markets are Indonesia and the Philippines, and it is seeking opportunities to further expand in Singapore, Malaysia, Vietnam, and Thailand. Brands interested in creating synergies with CleverTap have numerous opportunities to do so this May in Singapore for Echelon X, where sessions such as keynote speeches, workshops, and exhibition booths are available to explore.

Marc-Antoine Hager, Regional Head of Southeast Asia, will deliver a keynote speech on Day 1 of Echelon X, titled “Unlocking Customer Lifetime Value”. This keynote will delve into the strategies and technologies that businesses can employ to maximise the value of each customer over their entire relationship with the brand. Insights will be shared on how to identify, nurture, and retain high-value customers, as well as strategies for increasing customer engagement and loyalty.

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A more in-depth workshop on “Unraveling the Value of Customer Engagement” will also be facilitated by CleverTap. This session will cover:

1. The role of personalisation and segmentation in driving effective customer engagement strategies.
2. The significance of engaging customers across multiple channels and touchpoints for a seamless experience.
3. How data analytics and insights drive more targeted and effective customer engagement initiatives.

Any customer-facing businesses with mobile applications are also welcome to visit their booth and inquire about growth, product marketing, data analytics, and best practices for cultivating customer experience through the use of CleverTap’s platform.

Get to know CleverTap at Echelon X!

CleverTap is one of the many exciting industry leaders from across the Southeast Asian region who will be joining us for Echelon X. Joining them are other key leaders, visionary entrepreneurs, and groundbreaking startups from all corners of the region who will be gathering together for two packed days. Echelon X will feature dedicated content stages, exhibitions, panel discussions, and more — all to support and empower the tech startup ecosystem with actionable insights through a series of knowledge-sharing activities.

Also read: Echelon X: 10 Pavilion exhibitors shaping the future of innovation

Whether you’re eager to expand your knowledge, network with key players from the tech startup scene, or showcase your innovative ideas, Echelon X offers an unparalleled experience. Join us as a participant or an official partner by securing your spot now on our official page. Together, let’s embark on a journey to shape the future and create a lasting impact.

Join us at Echelon 2024, where innovation knows no limits, and the possibilities are endless!

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