In the retail business, the most important factor is sales. Without selling products, a store cannot survive for long.

Retailers have used various tactics to increase consumer spending, with promotions being a common strategy. However, in today’s digital age, omnichannel consumers have access to a wide range of options before making a purchase.

One effective way for online retailers to attract consumers and boost sales is through gamification.

Defining gamification

Gamification involves incorporating game mechanics and design techniques into non-game contexts, such as online shopping.

By understanding consumer motivation, marketers can create gamified elements that appeal to different types of motivation, whether intrinsic or extrinsic.

There are six different perspectives of motivation that can be relevant in gamification, based on traits, behaviourist learning, cognitive factors, self-determination, interest, and emotions.

Personality Type

Personality types in gamification include achievers, explorers, socializers, and killers. Achievers and explorers are the primary focus for engaging customers through gamification in eCommerce.

Buyer personas

Companies use buyer personas based on consumer personality types to plan marketing and sales activities. However, it’s important to consider the context in which consumers are making purchasing decisions, as their needs and moods can vary.

Gamification can be used to motivate consumers to engage with online stores, leading to increased conversions and sales. By offering rewards and incentives, online retailers can effectively drive customer actions and encourage repeat visits.

Ultimately, understanding consumer behavior and utilizing gamification strategies can significantly impact eCommerce sales and drive business growth.

Image Credit: Zany Jadraque

This article was first published on October 16, 2019

The post How to use the psychology of gamification to grow e-commerce sales appeared first on e27.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.