World Football Summit (WFS) (https://WorldFootballSummit.com) is excited to announce Juventus Football Club as the recipient of the prestigious WFS Award for Most Impactful Branding Initiative, presented by Summa Branding. This accolade acknowledges exceptional branding campaigns in the football industry, recognizing companies, clubs, institutions, or individuals who have shown remarkable creativity and impact.
Juventus Football Club was honored for their innovative storytelling approach through the Juventus Creator Lab initiative, which has been instrumental in engaging fans worldwide through compelling content creation. This unique project drew inspiration from LA-style content houses or gaming studios, offering diverse content capabilities for producing documentaries, short-form content, live streams, and podcasts. The Juventus Creator Lab has also established partnerships with global influencers, significantly expanding its potential for impact on a large scale.
Jan Alessie, Co-Founder of World Football Summit, praised Juventus’ achievement, stating, “The Juventus Creator Lab elevates content as a new central pillar in the sports business model, enabling it to reach, connect, and engage diverse audiences worldwide.”
Juventus Football Club follows last year’s winners, Fortuna Düsseldorf, who were recognized for their exceptional “Fortuna for All” campaign.
Mike Armstrong, CMO of Juventus Football Club, expressed gratitude for the recognition, saying, “We are grateful for this honor and thank the World Football Summit and judges for their consideration. The Juventus Creator Lab was built with fans as the core focus and continues to deliver results across all aspects of our business. This is just the beginning for us!”
The award will be presented at the WFS Awards ceremony in Sevilla on September 18, hosted by Junta de Andalucía as part of WFS Europe.
Summa Branding, the award presenter, has a proven track record of creating exceptional branding projects for major players in the football industry, including FC Barcelona, Kings League, and World Football Summit.
This recognition underscores the importance of innovative branding strategies in modern football, as clubs and organizations seek to engage fans in increasingly creative ways.
The World Football Summit Awards Gala will take place during the eighth edition of WFS Europe in Sevilla on September 18-19, bringing together over 2,000 football industry professionals and decision-makers from around the world. The event will feature a lineup of speakers including Italian football legend Giorgio Chiellini, LaLiga President Javier Tebas, Hammad Albalawi (Head of the Saudi Arabia FIFA World Cup™ 2034 bid), and Toni Nadal, among others. WFS Europe is supported by key partners such as Turkish Airlines, Junta de Andalucía, The Football Business Academy, Scoreplay, Meltwater, Radisson Hotel Group, and LaLiga, along with other leading brands and institutions like Deloitte, the British Embassy, and CaixaBank. The event will also welcome representatives from major football organizations and clubs like the European Club Association, UEFA, Atlético de Madrid, Real Madrid, FC Barcelona, Sevilla FC, Real Betis Balompié, Liverpool FC, and Juventus Football Club, among others.
WFS Europe serves as a hub for the entire football industry ecosystem, offering networking opportunities and insights for all attendees. For more information about the WFS Awards and WFS Europe, visit https://Europe.WorldFootballSummit.com.
Distributed by APO Group on behalf of World Football Summit.
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World Football Summit is the premier international event for the football industry, bringing together the most influential professionals in the game to address pressing issues and create business opportunities.