Felix Berndt, Regional Sales Manager of Asia Pacific, Paessler
Paessler, an organisation that specialises in monitoring IT infrastructures and networks, revealed in a recent report that there is a clear disconnect between sustainability and digital transformation initiatives across organisations in Singapore.
While Singapore-based organisations stated sustainability as a topmost business priority at 58 per cent, followed by digital transformation at 55 per cent, only 50 per cent of organisations have a clear sustainability strategy and are acting on it.
With the aim to shed light on the current state of sustainability practices among businesses and deep dives into drivers and barriers in deploying sustainable IT practices, the report revealed the top barriers to adopting sustainability practices in Singapore include:
– Balancing the ESG metrics with growth targets (65 per cent)
– Cost of deployment to business (43 per cent)
– Lack of clarity from government bodies (48 per cent)
– Lack of measuring ROI (53 per cent)
What causes this disconnect between the sustainability agenda and digital transformation? In an email interview with e27, Felix Berndt, Regional Sales Manager of Asia Pacific at Paessler, explains that the major issue lies in the fact that businesses view sustainability and digital transformation in silos and not as intertwined.
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As for climate tech startups–those who provide solutions for other companies to improve the environmental aspect of their operations–this opens a new opportunity to contribute.
“Whether it is through energy-efficient appliances or sustainable packaging solutions, startups can play an important role in making sustainability more accessible and affordable for small and medium-sized enterprises (SMEs) and individuals,” Berndt closes.
“By highlighting the economic benefits of sustainability, startups can also help further change overall perspectives on environmentalism, whether it’s through investing in clean energy or other sustainable practices that can save money in the long run.”
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Image Credit: Paessler
This article was first published on July 12, 2023
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