e27 has been fostering a supportive ecosystem for entrepreneurs from the beginning. Our Contributor Programme provides a platform for sharing unique insights.

As part of our ‘Contributor Spotlight’ series, we highlight an exceptional contributor and delve into their vast knowledge and expertise.

In this edition, we showcase Digital Strategist Felicia Theodorus. With over a decade of marketing experience, she specializes in Singaporean and Indonesian business law. Felicia has handled corporate marketing, content creation, and brand building, utilizing customer relations skills to increase company profitability.

Thoughts, goals, and journey

Theodorus’s journey in the fintech sector began with a passion for revolutionizing financial services through technology. She was intrigued by fintech’s potential to enhance accessibility and efficiency in transactions. Her early involvement with B2B and B2C payment solutions, as well as mobile payment apps, solidified her dedication and deepened her understanding of the industry’s intricacies and impact.

Looking forward, she aims to contribute to the advancement and implementation of cutting-edge payment technologies that connect traditional financial services with modern digital solutions. Particularly interested in exploring new markets and extending fintech’s reach to underserved communities, she is dedicated to ensuring financial technology is inclusive.

On a personal level, Theodorus focuses on expanding her knowledge of emerging trends such as blockchain and AI-driven payment systems, believing that staying ahead of the curve is crucial in this rapidly evolving industry.

She stated, “I am committed to maintaining a balance between my professional aspirations and personal growth, dedicating time to continuous learning and wellness to ensure that I remain resilient and innovative in the years to come.”

The driving force

Theodorus recently joined our contributor community and has been a highly engaged member since joining last month. Her motivation to join stems from a strong desire to share insights and contribute to the dynamic conversations around technology, innovation, and entrepreneurship in Asia.

Also Read: Jeffrey Liu: Transforming fintech and democratizing access to capital

“e27 has always been a platform that I respect for its dedication to fostering a vibrant tech ecosystem, and I saw this as an opportunity to give back to a community that has given me so much,” Theodorus said. “Becoming a contributor allows me to share my experiences and perspectives, particularly in fintech and digital payments, with a broader audience. I’m passionate about helping startups and entrepreneurs navigate the challenges of scaling in a rapidly changing industry.”

She added, “I’m motivated by the opportunity to connect with like-minded professionals and thought leaders through e27. It’s an incredible platform for collaboration and exchange, and I’m excited to be part of a community that’s shaping the future of technology in the region.”

Advice for budding thought leaders

Theodorus advises aspiring thought leaders and contributors that the journey is rewarding but demands a commitment to clear and impactful communication. Her key advice includes:

• Understand your audience: Knowing your audience’s values, needs, and challenges is crucial. Tailor your message to resonate with them for greater relevance and engagement.
• Be clear and concise: Prioritize clarity by avoiding jargon and using straightforward language, making your message more accessible and memorable.
• Develop a unique voice: Stand out by offering a unique perspective. Authenticity, driven by your personality and experiences, is key to connecting with your audience.
• Stay informed and curious: Stay on top of industry trends and cultivate a habit of continuous learning. This ensures your content is enriched with fresh insights.
• Practice active listening: Listen actively to others, whether in conversations or while consuming content, and think about how you can add value to the discussion.
• Engage and interact: Thought leadership is about engagement as much as broadcasting ideas. Respond to feedback and participate in discussions to refine your ideas and build a stronger community.
• Be consistent: Regular contributions are vital for credibility. Develop a content schedule and stick to it to build trust with your audience.
• Embrace feedback and adapt: Be open to feedback and willing to evolve. Thought leadership involves continuous learning and adaptation, so don’t hesitate to refine your style or approach based on constructive criticism.

Juggling too many things?

Theodorus believes that balancing work, contributions, and personal life requires clear priorities and effective time management. She sets boundaries, uses productivity tools, and automates tasks to stay organized.

Also Read: Maggie Po: Balancing purpose and passion in the evolving startup ecosystem

“Incorporating daily learning and self-care routines helps me grow while maintaining well-being,” she said. “I also delegate when possible and stay flexible, adjusting plans as needed to keep everything in harmony. This approach ensures I can manage my responsibilities while fostering both personal and professional growth.”

Staying in the loop

Theodorus relies on a multifaceted approach to stay updated in the fast-paced fintech industry, combining continuous learning, networking, and active engagement with industry-specific resources.

She recommends the following resources for staying informed about fintech:

Websites:

• Finextra
• TechCrunch (fintech section)
• Fintech Futures
• Crowdfund Insider

Reports:

• Deloitte Insights (Fintech)
• CB Insights (Fintech Reports)
• World Economic Forum (Fintech)
• Accenture (Fintech)

“I’d like to emphasize the importance of staying curious and adaptable in the ever-evolving fintech landscape,” Theodorus concluded. “The industry is continuously changing, driven by technological advancements and shifting consumer expectations. Embrace a mindset of lifelong learning and be open to exploring new trends and innovations.”

Take a look at her articles here for more information and perspectives on her expertise.

—

Are you ready to join a vibrant community of entrepreneurs and industry experts? Do you have insights, experiences, and knowledge to share?

Join the e27 Contributor Programme and become a valuable voice in our ecosystem.

The post Felicia Theodorus: Staying ahead in the ever-evolving fintech landscape appeared first on e27.