For startups and entrepreneurs, advice on achieving growth is abundant. While some of it is valuable, much of it tends to be generic. Tips like staying organized, getting enough sleep, reducing stress, and watching your budget are important, but they apply to various aspects of life.

Startups often fail due to a lack of knowledge on achieving measurable growth. Many startups struggle to manage a growing business effectively, leading to failure. To drive growth, startups need robust marketing strategies, which can be challenging to gauge during the initial stages.

To simplify the process, entrepreneurs focused on growth should track four key data points to create effective marketing strategies and propel growth. Let’s explore these points, their significance, and how to take action.

1. SEO and keyword rankings

Content marketing can boost online presence for startups, but it’s essential to use keywords effectively to improve search engine rankings. Researching keyword rankings and competition is crucial for a successful search campaign. Tools like Ubersuggest can aid in identifying popular keywords and their search volume.

Tracking keyword performance using tools like Google Analytics is important, even though SEO strategies take time to yield results. Patience is key, along with analyzing tactics that drive higher numbers for guidance.

2. Conversion of engaged visitors for growth

Monitoring webpage visitor numbers is vital, but tracking genuinely engaged visitors is more meaningful. Identifying engaged visitors and defining qualified leads helps in retargeting them effectively for increased conversions.

Tools like Retargeter can capture visitor details and re-engage them through email marketing, social media retargeting, and banners on blogs to boost sales and spur growth.

3. Lead sources

Startups often operate with tight budgets, making it crucial to know which traffic sources generate the most leads. Tools like Convertible can help track lead sources and segment customer data for better targeting.

Understanding where valuable customers come from helps in focusing growth efforts on ROI-intensive channels and eliminating platforms that don’t connect with the target audience effectively.

4. Marketing ROI

Measuring the ROI of marketing campaigns is challenging, especially for tactics like content marketing. Tracking measurable returns using software like HubSpot’s Marketing Hub simplifies the process and helps in identifying areas that impact returns negatively.

Understanding marketing ROI is crucial for startups to plan effectively for continuous growth and address strengths and weaknesses to improve future strategies.

In conclusion

Having a growth stack powered by continuous, omni-channel digital marketing is essential for startups to acquire customers effectively and sustain business growth. By tracking the right metrics and understanding their impact on overall growth, startups can ensure long-term success.

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This article was first published on March 16, 2018.

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