Dipen Mehta, APAC Head of Banking, Financial Services, and Insurance (BFSI), SoftServe
Generative AI is advancing in various sectors, enhancing productivity, efficiency, and customer experience. In an interview with e27, Dipen Mehta, APAC Head of Banking, Financial Services, and Insurance (BFSI) at SoftServe, discusses the current use cases of AI in Singapore and the challenges businesses face in adopting and maximizing its potential.
Businesses in Singapore and worldwide are utilizing AI technology to streamline operations and enhance service delivery. The primary application is increasing productivity by automating tasks and processes, enabling businesses to do more with less.
AI also improves efficiency by cutting customer service costs and optimizing business processes. Additionally, it enhances customer experiences by providing personalized and responsive interactions.
“Generative AI enables micro-segmentation of users and customers, allowing for personalized text, imagery, and templates. It fosters experimentation across industries,” Mehta explains.
Challenges in AI adoption for businesses include keeping up with the fast-paced technological advancements and ensuring data readiness for production use. Organizational readiness and acceptance of AI technology are also barriers that must be addressed.
To overcome these challenges, educating employees about AI in an innovative way, fostering creativity, integrating AI into existing products or services, and learning from successful use cases are recommended approaches.
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Image Credit: SoftServe
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