Canon Central and North Africa (https://www.Canon-CNA.com), a leader in imaging solutions, had a successful experience at drupa 2024, the leading trade fair for the printing and graphics industry.
While visitor numbers were lower than the 2016 edition, customer engagement, investment, and interest in Canon’s offerings were high. Current and potential customers flocked to the Canon stand to explore the latest printing solutions and support services from Canon and its technology partners to transform their businesses sustainably.
The event exceeded projections in terms of leads and revenue generation. Canon’s vision of print’s ‘power to move’ attracted significant attention, with 6,000 visitors experiencing the multi-sensory, immersive experience featuring World Unseen, an inclusive photography initiative with extraordinary prints.
Record-breaking interest and investment
Canon’s ‘The Power To Move’ campaign showcased the emotional and transformative power of print using Canon’s technologies and expertise. The event saw significant customer investment in Canon’s imagePress and varioPRINT series, as well as large-format options like Arizona, Colorado, and imagePROGRAF, surpassing expectations.
World Unseen Immersive Experience
Visitors at the stand enjoyed the elevated prints of the World Unseen exhibition, highlighting inclusivity and multi-sensory experiences for all visitors. Canon’s key collaboration activities were showcased, including partnerships with various organizations and initiatives.
The power of partnerships
Various collaborative projects were highlighted, showcasing partnerships that aim to revolutionize the industry and drive positive change. Canon’s commitment to diversity and sustainability was evident in these partnerships.
“Drupa is a flagship event in the imaging industry, and Canon engaged with partners and stakeholders from across Africa at the 2024 edition,” said Amine Djouahra, B2B Business Unit Director, Canon Central and North Africa.
Canon continues to innovate and drive change in the imaging industry through collaborations and new technologies.
For more information about Canon at drupa, visit: DRUPA 2024: THE POWER TO MOVE – Canon Central&North Africa (http://apo-opa.co/3yeWlbS).
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media inquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), focused on enhancing Canon’s business in the Africa region by strengthening its presence and meeting the demands of the evolving market. CCNA provides high-quality products and services to customers across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good.’ CCNA aims for sustainable growth, reducing environmental impact, and supporting customers to do the same using Canon’s products and solutions.
For more information, visit Canon-CNA.com.