e27 has created a supportive ecosystem for entrepreneurs since its establishment. The Contributor Programme provides a platform for sharing unique insights.
As part of our ‘Contributor Spotlight,’ we highlight an exceptional contributor and explore their vast knowledge and expertise.
In this feature, we showcase Fanny Fajarianti, a digital marketing specialist at ArmourZero who is dedicated to helping SMEs succeed online.
Transitioning from event management to digital marketing in 2020 due to the pandemic, Fajarianti now runs her own agency, actively participates in the community, enjoys reading, and aspires to be a baker.
Thoughts, goals, and journey
Fajarianti’s journey in digital marketing began in 2020 when she switched careers and enrolled in a digital marketing boot camp. Graduating from the program, she landed a role at ArmourZero as a digital marketer.
She aims to empower SMEs by providing them with the tools and strategies needed for online success, thereby contributing to the growth of Indonesia’s digital economy.
One notable trend she observes is the increasing use of AI-driven search algorithms in digital marketing campaigns.
The driving force
Fajarianti initially used e27 as a platform to promote her company but later shifted her focus to raising awareness about cybersecurity.
Advice for budding thought leaders
Fajarianti recommends offering unique insights and practical tips in their content, along with sharing personal perspectives and valuable takeaways.
Juggling too many things?
She emphasizes the importance of maintaining a healthy work-life balance by using separate devices for personal and work use and attending seminars and workshops for personal and professional growth.
Staying in the loop
Fajarianti values community learning and recommends resources for staying informed about the tech industry and digital marketing.
If you are ready to join a vibrant community of entrepreneurs and industry experts and share your insights, experiences, and knowledge, consider joining the e27 Contributor Programme.
The post Fanny Fajarianti: Leveraging digital marketing to drive SME success appeared first on e27.