BitMEX, the world’s leading crypto derivatives exchange, revealed today an exciting update to its brand identity to pay homage to its historic origins and steadfast dedication to providing advanced trading experiences for professionals. As it enters its 10th year as a hub for many experienced traders, BitMEX’s new motto “Get in the Trading Pit” encapsulates and reinforces the platform’s trader-focused philosophy as the premiere destination for crypto derivatives, where traders can be bold and courageous in pursuit of financial success, much like warriors in a battle pit.
Stephan Lutz, CEO of BitMEX, remarked, “Being the original crypto derivatives exchange, we have spent the last decade equipping our traders with the necessary tools and mindset to thrive in the turbulent market. This rebrand goes beyond just a visual update; it is a celebration of BitMEX’s illustrious history and a reaffirmation of our position as the proving ground for crypto’s true champions. To all the daring traders out there – the stage is yours. Enter the trading pit and assert your dominance at BitMEX.”
The fiery red hue in BitMEX’s new visual identity symbolizes the intensity of trading, leveraging market volatility in the fast-paced crypto landscape.
Since 2014, BitMEX has been a key player in shaping the industry with its innovation of crypto perpetual swaps, the most traded product ever. As the platform approaches its 10th anniversary, this rebranding effort underscores BitMEX’s unwavering commitment to continual innovation, delivering advanced trading experiences and cutting-edge features to help traders stay ahead of the rapidly evolving market trends. Further celebratory initiatives will be introduced throughout 2024.
Over the years, BitMEX has introduced a comprehensive range of top-notch features including a Pro trading UI, Basket Index perpetual swaps, Pre-Launch futures contracts, and an Options product. With the highest leverage in the industry and a flawless record of safeguarding customer funds, BitMEX has earned the trust of risk-tolerant traders looking to maximize their profits. The platform also boasts industry-leading low latency, maximum liquidity, and the largest Insurance Fund in the crypto sphere – currently valued at approximately $2.39 billion.
Moving forward, BitMEX remains focused on its trader-centric approach, consistently enhancing its platform to empower traders to tackle the markets confidently. This new brand identity will be gradually integrated across the web platform, mobile app, and all communication channels over the next six months. Traders can anticipate an improved and immersive experience that aligns with BitMEX’s bold vision for the future. To reinforce the platform’s commitment to fostering a lively and engaging trading environment, BitMEX is offering a giveaway of a 1 BTC prize pool exclusively for new registered users. More details available here.
Source: BitMEX