Excited to have Omar Zenhom, the Co-Founder and host of the award-winning $100 MBA Show, on this episode. With over 90 million downloads, it’s a top business podcast. Zenhom is also the Co-Founder & CEO of WebinarNinja, recognized as one of the fastest-growing SaaS companies in 2018.
A former educator and university manager turned entrepreneur, Zenhom now brings his passion for teaching and learning to the business world. In this conversation, we discuss Zenhom’s strategies for entering new markets, providing culturally sensitive feedback, successful localized marketing campaigns, and the importance of communication in a remote workplace.
Listen, subscribe, and review on Spotify or your preferred podcast platform.
This episode is brought to you by ZEDRA. Find out how the ZEDRA team can help you expand to new markets.
Discover our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on building a successful global business.
Also Read: How startups are using Hong Kong as the launchpad of their international expansion
Show notes:
1:36 – Zenhom’s family history, starting from his parent’s immigration from Egypt to the US
2:42 – Zenhom’s career as an education and transition to the world
6:41 – The most common misconceptions about Dubai and Zenhom’s stories about overcoming cultural differences there
12:09 – WebinarNinja’s expansion story and why it’s important to do “localisation discovery” and dive deep into learning the culture
13:47 – Why the results of the customer interviews became the key to the marketing and sales strategy
17:36 – The Global Class’ Business Model Localisation Canvas
22:19 – How to not “water down” your marketing when you expand to other markets
24:54 – Keeping the company culture tied to the core values
31: 11 – WebinarNinja’s core value of “We are the number one live teaching tool” and how that set the tone for serving underserved communities
37:18 – How WebinarNinja implemented the Global Class Mindset vs Legacy Mindset
41:19 – Zenhom’s answer to the “three pieces of advice” section: Advice to someone interested in building a career around an international business, to an executive expanding a business to new markets, and to his younger self
—
The content was first published by Global Class.
Image Credit: Global Class
The article was first published on June 8, 2023
The post From zero to 90M downloads: Strategies for growing an audience in global markets appeared first on e27.