Learning from entrepreneurs working in different verticals can be a valuable experience, regardless of your product development experience level.
In this article, e27 features professionals from three startups in Southeast Asia discussing their product development strategies. These companies operate in various sectors such as fintech, insurtech, and logistics, sharing insights from their process to future aspirations.
The professionals interviewed by e27 are:
– Dr Ramesh Rajentheran, CEO and Co-Founder of MiyaHealth
– Howard Law, Director, Product, Lalamove
– Jaya Kapur, VP, Head of Product at Instarem
Through email interviews, they provide valuable insights, and below is an edited excerpt of their responses:
Teams involved in product development:
Dr Rajentheran: At MiyaHealth, our team comprises software developers, data scientists, and doctors working collaboratively to ensure optimal patient experience. We prioritize building foundational technology first, enabling us to launch products quickly in new markets.
Law: The Product, UI/UX, and tech teams at Lalamove collaborate to solve customer problems efficiently. The Product team acts as a bridge between the product and markets, adapting solutions to meet local needs with rapid development cycles.
Kapur: Instarem’s product development teams vary based on project requirements, involving Product Managers, developers, QA, Risk & Compliance, Legal, Design, Marketing, and Analytics. The development timeline ranges from weeks to years, depending on complexity.
Product development process:
Dr Rajentheran: At MiyaHealth, we focus on classifying and harmonizing healthcare data to build efficient products like MiyaPayor. Our technology foundation enables quick international deployment and interoperability among stakeholders.
Law: Lalamove follows a structured four-step process of problem definition, solution crafting, development, and rollout. Continuous iteration ensures refinement and enhancement of products.
Kapur: Instarem emphasizes a streamlined, cross-functional product development lifecycle focusing on user-centric solutions. Feedback at every stage helps deliver cutting-edge solutions efficiently.
Testing process:
Dr Rajentheran: MiyaHealth conducts iterative testing for customisable platforms like MiyaPayor and pilot testing for products like MiyaPatient to validate effectiveness before full-scale launch.
Law: Lalamove’s extensive testing involves user interface design, system interactions, data tracking, and Quality Assurance to ensure seamless solution delivery.
Kapur: Instarem conducts thorough testing before product release, including employee betas and limited public releases, with 24/7 Tech Support for immediate issue resolution.
Measuring product success:
Dr Rajentheran: Success indicators at MiyaHealth include efficiency gains for partners and improved health outcomes for patients resulting from product impact.
Law: Lalamove measures success through quantifiable metrics and qualitative feedback, monitoring user behavior, app store ratings, and user experience for continuous improvement.
Kapur: Instarem relies on data and user feedback to measure product success, utilizing clear objectives and user input to shape and iterate products post-launch.
Room for improvement:
Dr Rajentheran: MiyaHealth continues to refine the deployment process for optimal efficiency while leveraging foundational technology for commercial acceleration.
Law: Lalamove aims to speed up product development by breaking down complex features into smaller phases for faster execution and market rollout.
Kapur: Instarem constantly reviews and improves its product development process to adapt to changing business challenges and ensure ongoing success.
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Image Credit: RunwayML
This article was first published on December 20, 2023
The post Unlocking success: These 3 startups reveal their product development strategies appeared first on e27.