Arbor founder Cheney Cheng
Arbor, a company based in the UK, operates as an AI-powered news aggregation and summary platform. It aims to provide personalised insights on various topics, saving users from the hassle of searching and reading multiple industry-specific news daily. The app uses an innovative AI hallucination tool to identify and eliminate inaccuracies, ensuring users receive reliable information they can trust.
Since its launch in March 2024, Arbor has formed partnerships with major publishing houses like The New York Times and Hong Kong Economic Journal, granting users access to paywalled content from top-tier publishers. The app has attracted 140,000 users to date and plans to expand its operations into Southeast Asia and India.
In a recent interview, Arbor founder Cheney Cheng delves into topics such as Arbor, its Newspresso tool, partnerships, and the company’s expansion into Southeast Asia.
Here are some edited excerpts:
How does your AI hallucination tool function?
The AI hallucination tool is designed to prevent the creation of fake content by AI due to a lack of accurate information. To combat this, the tool uses AI to compare generated responses with their original sources, ensuring the accuracy and reliability of the information provided.
What is Newspresso, and how does Arbor leverage personalisation to curate news stories based on users’ interests? How does Arbor ensure the accuracy and credibility of curated news?
Newspresso serves as Arbor’s paid newsletter feature, employing advanced AI technology to deliver personalized news tailored to users’ interests and roles.
For instance, news about Apple’s Worldwide Developers Conference (WWDC) can vary significantly when viewed from a consumer’s perspective versus an investor’s perspective.
Can you explain the technology behind Arbor’s AI model and how it continuously refines the news curation process?
Arbor has developed a proprietary set of deep learning models and algorithms based on a core large language model to enhance the relevancy and quality of the output.
Technical challenges addressed by Arbor’s AI model include accurate news retrieval, cross-lingual content aggregation, and preventing hallucinations, among others.
What does the partnership with The New York Times and Hong Kong Economic Journal signify for Arbor, and how does it benefit users? Are there any upcoming partnerships or collaborations you can share?
The collaboration with The New York Times and Hong Kong Economic Journal underscores Arbor’s commitment to delivering high-quality journalism worldwide.
Users can access attractive bundled subscription packages through this partnership, receiving unique perspectives and insightful analyses from reputable sources.
In the future, Arbor intends to establish strategic alliances with other esteemed publishers to broaden its news coverage and solidify its position as a leader in AI-curated news.
What inspired Arbor’s expansion into Southeast Asia and India? How will Arbor adapt to the unique media landscapes of these regions and compete with existing news curation platforms?
Arbor’s expansion into Southeast Asia and India is driven by the increasing digital adoption and demand for trustworthy news in these regions.
To cater to the unique media landscapes, Arbor plans to localize content through partnerships with local publishers and leverage advanced AI models to customize news feeds based on user preferences.
What challenges do you anticipate in entering these new markets, and how do you plan to tackle them? How will Arbor tailor its offerings to meet the specific needs of users in Southeast Asia?
Entering new markets poses challenges such as cultural differences, market competition, and building trust. Arbor aims to address these challenges by adapting its content to resonate with diverse cultures and emphasizing transparent practices to establish trust.
To stay competitive among local news platforms, Arbor will highlight its unique AI-driven personalization and high-quality insights.
Building trust is paramount, so Arbor will focus on transparency and ensuring the accuracy of its content to position itself as a credible news source in any new market.
Arbor reports growth of over 100,000 users within three months of its launch. To what do you attribute this rapid growth? What are Arbor’s growth plans in Southeast Asia?
The rapid growth of Arbor to over 100,000 users in three months is attributed to its advanced AI technology delivering personalized news and actionable insights. Strategic partnerships with reputable publishers will further enhance Arbor’s credibility in the future.
Arbor aims to achieve growth in Southeast Asia by focusing on cultural adaptability, ensuring content resonates with local audiences, and building trust through partnerships.
How do you see Arbor evolving in the next five years? Are there plans to introduce Arbor in other regions after Southeast Asia?
Arbor envisions Generative Media as the fourth wave of media transformation, positioning itself as a pioneer in the space.
Over the next five years, Arbor aims to become a global leader in personalized information delivery, enhancing its AI capabilities and expanding partnerships with international and local publishers to provide interactive news formats, multilingual support, and deeper user insights for an improved user experience.
Following its strong presence in Southeast Asia, Arbor plans to expand into regions like Latin America and Africa, tailoring content to meet local needs and cementing its position as a premier personalized news platform worldwide.
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Image Credit: Arbor.
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