Singapore, 26 April 2024 – ADA, a leader in digital and data-driven business transformation across Asia, has introduced a groundbreaking suite of AI CoPilots designed to reshape enterprise marketing and commerce functions. These AI CoPilots aim to enhance efficiency and effectiveness, ushering in a new era of strategic and operational agility through the democratization of data and AI.
Integrated seamlessly with ADA’s range of digital services, AI CoPilots harness diverse datasets and proprietary AI models. Each CoPilot integrates various information sources to break down silos between platforms and business units, providing transformative insights with real-time predictive analytics and tailored strategic guidance for each enterprise’s unique dynamics.
ADA’s initial lineup of AI CoPilots includes four specialized tools, each optimized for different aspects of digital enterprise:
- CoPilot for Full Funnel Marketing: Quickly analyzes diverse datasets to offer actionable insights, identify high-value users, and optimize campaigns across the funnel for data-driven decisions.
- CoPilot for e-commerce: Utilizes advanced predictive capabilities to anticipate market trends and consumer behavior, giving clients a competitive edge.
- CoPilot for Conversational AI: Empowers chatbots to engage in meaningful dialogues and provide human-like responses, efficiently resolving queries and focusing on outcomes.
- CoPilot for Customer Segmentation: Enables rapid access to ADA’s XACT data segments, providing compliant and actionable insights from over 300 million profiles for enhanced marketing strategies.
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“Our new AI CoPilots will establish a new standard in the industry, enabling enterprises to implement unprecedented marketing and commerce strategies,” said Srinivas Gattamneni, CEO at ADA. “This initiative is not just about technology, but about investing in our customers’ future by equipping them with the necessary tools to excel in a competitive market. It not only extends the reach of ADA’s advanced machine learning models and AI technologies but also underscores our commitment to creating a synergistic ecosystem where client strategies are seamlessly executed from insights to actions.”
ADA’s dedication to innovation and its extensive presence in 12 countries highlight its transformative role in the industry. As ADA continues to expand its capabilities and reach, it remains focused on delivering cutting-edge solutions that drive business success.
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About ADA
ADA leverages data, artificial intelligence, and technology to transform businesses across Asia. With a strong presence in 12 countries, ADA combines AI and analytics to provide comprehensive digital solutions that enhance business performance.
The company offers a multi-faceted, data-driven approach encompassing:
- Data Transformation Services
- Marketing Solutions
- e-commerce Solutions
- Customer Engagement Solutions
ADA’s dual headquarters are in Singapore and Malaysia. Notably, ADA’s shareholders include industry leaders such as Softbank, Axiata, Mitsui, and Sumitomo Corporation.
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For more information about ADA and its new AI CoPilots, please visit www.ada-asia.com or contact the ADA team.
Contact:
Klara Grintal, Head of Brand and Customer Experience
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This article is produced by the e27 team, sponsored by ADA.
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