The design of a website is crucial in determining whether visitors will be intrigued enough to continue reading or not.

Dull designs can turn viewers off and make them lose interest, leading to high bounce rates. Selecting the right content management system is also essential for building a successful website.

Here are seven steps you should follow:

Step 1: Create a project plan

Before starting your project, create a detailed plan to guide your efforts.

Ask yourself important questions such as the brand you want to build, your niche, required features, and target audience. Note down your objectives and answers to these questions to clarify the direction of your website.

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Ensure that your website reflects the answers to these questions.

Step 2: Pick a platform

Website building platforms have simplified the process for non-technical users. Consider platforms like Wix and Squarespace for professional templates. If you prefer coding and have technical skills, you can build your website from scratch.

Web development companies can also create a website for you.

Step 3: Design homepage

Keep your homepage layout clean and organized to avoid overwhelming visitors. A well-structured homepage enhances professionalism and usability.

Ensure that your website not only looks good but also functions effectively. Design your homepage to guide visitors through your content and include clear call-to-action buttons.

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Place buttons strategically for easy navigation and interaction.

Step 4: Select a template

Choosing a website template is a crucial decision. Consider the type of website, features, customization options, budget, and editing experience before selecting a template.

Choose a header design that communicates your site’s message effectively.

Step 5: Choose a color scheme

Select colors that align with your business idea and brand image. Use vibrant colors for interactive websites and professional colors for a more serious tone.

Create a consistent color scheme across your site for a cohesive look.

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Step 6: Add content

Add fonts, written content, and images to your website. Make sure your content is visually appealing and informative without overwhelming visitors.

Step 7: Publish!

After finalizing the layout and content, thoroughly review all pages before publishing your website.

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Image Credit: 123RF

This article was first published on August 27, 2019.

The post Crafting an impactful business website: 7 key steps for success appeared first on e27.