Much of the discussion surrounding the swift emergence of artificial intelligence in today’s market revolves around how it will revolutionize the HR industry and redefine the process of hiring new employees. However, there is little focus on the crucial role AI will play in shaping brand strategy in the future. Today’s intelligent machines will soon become indispensable tools for creating and implementing effective brand strategies.
Here’s how AI will transform brand strategies and what small businesses can do to take advantage of this remarkable technology.
AI is Already Here
It’s important to understand that artificial intelligence is not just a future trend that will disrupt the market in a few years. AI has already arrived and is disrupting current business operations, making it essential for small business owners, entrepreneurs, and corporate managers to familiarize themselves with this technology to stay competitive. Many small businesses are already using AI in their e-marketing strategies with great success.
By utilizing AI programs to target customers more effectively and even generate copy for marketing campaigns, email marketers are experiencing a significant increase in click-through rates.
Advanced algorithms can quickly analyze a large number of potential customers to identify likely sales prospects and determine the most persuasive language for a pitch. This trend is set to continue until AI-driven e-marketing strategies become the norm, offering cost savings and superior results compared to human strategists.
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With a growing number of consumers using ad-blocking technology, brands need to find ways to deliver compelling messages to customers. This has sparked an “AI arms race,” where marketers are leveraging predictive analytics and powerful algorithms to provide engaging user experiences. Failing to utilize AI for better user experiences can lead to businesses falling behind.
AI programs are becoming increasingly proficient at understanding user preferences and will soon personalize user content on a large scale. Small business owners can benefit from this AI boom, as it is not limited to large corporations.
AI is Accessible to All
One of the most appealing aspects of AI is that it can benefit almost anyone. Small businesses can use predictive analytics to compete with larger competitors, while innovative entrepreneurs can leverage AI for ad-targeting to establish a foothold in the market.
There is a possibility that AI will predominantly benefit large corporations in the future, underscoring the importance for small businesses to develop AI-based brand strategies now to remain competitive in the long run.
Experts predict that almost 90% of digital customer interactions will be automated by 2020, emphasizing the need for small businesses to embrace AI for long-term success.
By using chatbots, small businesses can enhance their brand image by providing customers with AI-based assistance round the clock. In the digital age, your brand is not only defined by your human employees but also by customer interactions with chatbots and automated processes.
While some businesses may benefit more from AI strategies than others, most businesses can gain from predictive analytics and automation. As the adoption costs for AI decrease, businesses can access expertise to implement AI solutions that leverage valuable data.
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The rise of AI offers new opportunities for businesses seeking to rebrand in the 21st century. Brand strategies will increasingly rely on sophisticated algorithms rather than traditional marketing tactics. AI will play a critical role in brand strategy and other essential aspects of modern business operations.
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This article was originally published on August 18, 2019.
The post Why AI will be critical to brand strategy appeared first on e27.