Living in a time of incredible innovation and progress, particularly in technology and commerce, has brought about significant changes in every industry. The advent of machine learning and artificial intelligence (AI) has revolutionized various sectors such as education, medicine, travel, and banking. E-commerce, in particular, has leveraged technology to cater to the needs of modern customers.

One invention that has yet to fully showcase its impact on online shopping is the use of voice assistants. From Siri to Google Assistant, Amazon’s Alexa, Microsoft’s Cortana, IBM’s Watson, and Samsung’s Bixby, voice assistants have transformed how we interact with AI entities.

Also Read:  How to make a website voice search friendly

Voice assistants like Alexa have become integral in many households, changing the way we search for information or make purchases online. This shift towards voice technology is redefining e-commerce by introducing smart features.

Enhancing Online Shopping Security

In today’s technologically advanced era, cybersecurity is a crucial concern, especially when it comes to online shopping. With the increasingly sophisticated devices we use to make purchases, the risks of data breaches and leaks are higher than ever. Sharing sensitive information like credit card details and addresses online poses security challenges.

Voice authentication can add an extra layer of security to online shopping, reducing the chances of unauthorized access and enhancing user confidence. By ensuring purchases require a verified voice command, voice assistants contribute to a safer online shopping experience.

Moreover, voice assistants can prevent accidental purchases by requiring a specific voice command, making online shopping more secure for users.

For e-commerce companies, investing in measures like voice authentication can significantly enhance customer trust and loyalty.

Transforming SEO for E-Commerce

Understanding the significance of SEO for online retailers involves analyzing the current and future trends in e-commerce. In Asia alone, the e-commerce market generates US$975 in revenue and is projected to grow even further, particularly in countries like Singapore.

Voice search is becoming increasingly popular in Asia, with over half of smartphone users using voice-enabled technology to search for products online. To stand out in this competitive landscape, brands need to implement voice-friendly SEO strategies tailored to local markets.

Customizing SEO tactics based on voice search trends in specific regions, like Singapore, is crucial for improving online visibility and attracting voice search users. Understanding the evolving market dynamics and user preferences is essential for effective SEO implementation.

As mobile usage continues to rise, optimizing SEO for voice search and mobile devices becomes imperative for e-commerce brands to stay relevant and competitive.

Personalization with Voice Apps

Leading brands across various industries have recognized the potential of voice search in enhancing customer engagement and delivering personalized experiences. Utilizing voice assistants, companies like Tide and Nestle personalize customer interactions at every touchpoint, even post-purchase.

Voice apps like Nestle’s GoodNes for Amazon’s Alexa offer customers guided cooking experiences, making tasks hands-free and interactive. Automotive brands are also integrating smart features into vehicles to provide safer and more user-friendly driving experiences.

As the average consumer increasingly relies on voice-enabled devices, e-commerce brands must adapt to the voice-driven market to maintain relevance and engage with customers effectively.

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Image Credit: Kelly Sikkema

This article was first published on September 24, 2019

The post 3 ways voice assistants is going to change the game for e-commerce appeared first on e27.