LAS VEGAS — One day, the brilliant TV executives are all going to unite and put their programming under one roof. It will solve all your sports viewing problems. They will call it cable.
This new ESPN, Fox, Warner Bros. Discovery venture is not it. At least not yet.
There is still significance to three of the biggest brands in sports teaming up this fall to give fans another option. The Great Rebundling is upon us, but it is far from solved.
For the consumer, you won’t need this venture-to-be-named later and, my initial bet is most of you will go with that option. The service will be owned equally by the three sides, but each partner will receive the same fee as they earn from cable or YouTubeTV, according to sources with knowledge of the agreement. Just ESPN, the singular network, receives around $12 per month from cable subscribers.
So what does that mean for you? The estimated price for the new venture when you add ESPN, Fox and WBD Sports together likely will be around $40 to $50 per month. There probably are some sports fans who would like to save a little money with this arrangement, but it is hard to believe there are a lot.