KCB Bank Kenya is collaborating with Mastercard to introduce the World Elite Exclusive Credit Card, providing premium and private banking customers with exclusive benefits, privileges, and experiences. This partnership is a significant milestone for the Bank as it strengthens its offering for high net-worth customers.
The Mastercard branded cards will be available in two categories: World Elite KES Credit, for high-net-worth individuals transacting in Kenyan Shillings (KES), and World Elite USD Credit, for frequent international transactions in US Dollars (USD). Additionally, the Bank has introduced the World Debit card, which offers personalized banking options and exclusive benefits.
KCB Bank Kenya Managing Director, Mrs. Annastacia Kimtai, explains that this collaboration demonstrates the bank’s commitment to innovation, providing customers with a delightful experience and contributing to a cashless economy. The Exclusive World Elite card offers accelerated rewards, a dedicated 24/7 concierge team for travel arrangements, comprehensive travel privileges, access to prestigious golf clubs and tournaments, and personalized financial advice from a dedicated relationship manager.
Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, expresses excitement about the partnership. He believes it will deliver a remarkable banking experience, combining Mastercard’s global expertise with KCB Bank’s local market knowledge.
The World Elite Credit Cards come with enhanced limits to improve user experience. This partnership with Mastercard further strengthens KCB’s position in the market and its commitment to delivering world-class financial services.
The cards and payments market in Kenya is expected to achieve a Compound Annual Growth Rate (CAGR) of over 17% by 2026. The launch of digital-only banks and the adoption of mobile POS terminals are driving the growth of card-based payments in Kenya.