- Visa has renewed its partnership with the Confederation of African Football (CAF) until 2026. This partnership includes Visa being the exclusive digital payment provider for the upcoming 2024 TotalEnergies Africa Cup of Nations (AFCON) tournament in Cote d’Ivoire.
- The partnership also covers all AFCON tournaments until 2026, including the Women’s Africa Cup of Nations (WAFCON) for the first time. Visa’s products and services will be integrated into all of CAF’s operations.
Visa has announced the renewal of its partnership with CAF until 2026, which establishes Visa as the exclusive digital payment provider for the upcoming 2024 Africa Cup of Nations (AFCON) tournament in Cote d’Ivoire.
The partnership will cover two tournaments, including the Women’s Africa Cup of Nations (WAFCON) in 2024 and the Men’s Africa Cup of Nations (AFCON) in 2025, both hosted by Morocco. This highlights Visa’s commitment to empowering athletes and promoting inclusivity through sport.
As the exclusive digital payment provider for the tournament, Visa will bring its payment technology to customers and engage African football’s passionate and dedicated audiences through unique experiences. Visa will also launch its Player Escort Program, giving children aged 8 to 12 the opportunity to walk alongside their favorite players on the pitch before the games.
“The Africa Cup of Nations is a globally recognized and beloved football tournament, with millions of fans watching from around the world,” says Aida Diarra, Senior Vice President and Head of Sub-Saharan Africa at Visa. “Our partnership with CAF and the upcoming tournament in Cote d’Ivoire allows us to enhance the overall fan experience and connect with our clients, partners, consumers, and the communities we serve. We are excited to deliver unique payment and fan experiences that will make the tournament truly unforgettable for fans everywhere.”
CAF President Dr Patrice Motsepe said: “We welcome VISA, a reputable global brand, to the African Football Family. This partnership will contribute to increasing the popularity and appeal of CAF competitions among football fans in Africa and worldwide. The TotalEnergies AFCON Cameroon 2021 was watched by over 600 million people in approximately 180 countries. We are confident that the TotalEnergies AFCON Côte d’Ivoire 2023 will attract and engage even more football fans and spectators. We are also pleased that Visa shares our commitment to invest in and develop schools football for boys and girls, as well as women’s football on the African continent.”